NC Craft Beer Conference Taps Winston-Salem for the Next Four Years

NC Craft Beer Conference Taps Winston-Salem for the Next Four Years

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2016-07-15

Winston-Salem has been selected to host the annual North Carolina Craft Brewers Conference for the next four consecutive years bringing approximately 500 representatives annually from the state’s burgeoning craft beer industry.  Over the next four years the North Carolina Craft Brewers Conference is expected to generate 860 hotel room nights and an estimated $820,000 in economic impact.  The 2016 conference will be held in downtown Winston-Salem at the Marriott Hotel, Embassy Suites and Benton Convention Center, November 1-3.

“We felt so welcome in Winston-Salem last year, and we are delighted to hold our conference there again this year in the heart of North Carolina,” said Margo Knight Metzger, executive director of the NC Beer Guild.  “The Twin City Quarter and Visit Winston Salem have been such good partners, and we look forward to be one of the first users of the renovated Benton Convention Center lower level.”

“We are excited the NC Craft Brewers Conference has made a multi-year commitment to meet in Winston-Salem and the Benton Convention Center,” said Richard Geiger, president of Visit Winston-Salem. “The renovations of the Benton are already positively impacting the destination and making us a more attractive to planners who are looking to commit long term.”

The North Carolina Craft Brewers Guild is a comprised of brewers, vendors, retailers and craft beer enthusiasts focused on promoting North Carolina beer. North Carolina boasts the largest number of craft breweries in the American South, with more than 170 breweries and brewpubs.

The North Carolina Craft Brewers Conference met for the first time in Winston-Salem in December 2015.  

Tags: North Carolina Craft Brewers Guild, NC Beer

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Quotes

“We felt so welcome in Winston-Salem last year, and we are delighted to hold our conference there again this year in the heart of North Carolina,” said Margo Knight Metzger, executive director of the NC Beer Guild.  “The Twin City Quarter and Visit Winston Salem have been such good partners, and we look forward to be one of the first users of the renovated Benton Convention Center lower level.”

“We are excited the NC Craft Brewers Conference has made a multi-year commitment to meet in Winston-Salem and the Benton Convention Center,” said Richard Geiger, president of Visit Winston-Salem. “The renovations of the Benton are already positively impacting the destination and making us a more attractive to planners who are looking to commit long term.”

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About

Winston-Salem is centrally located in North Carolina between the Blue Ridge Mountains and the Atlantic Ocean beaches. It is easily accessible by car via Interstate 40, Business Interstate 40, Interstate 77, Interstate 85 and U.S. Highway 52. Scheduled air service is available through Piedmont Triad International Airport just 20 minutes east of Winston-Salem. Accommodations range from bed and breakfasts to luxury hotel rooms. For more information on Winston-Salem, call toll free 866.728.4200; go to visitwinstonsalem.com; or stop by the Winston-Salem Visitor Center, 200 Brookstown Avenue in the historic Brookstown Mill area just south of downtown Winston-Salem.

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Contact

Marcheta Keefer
Director of Marketing & Communications
Visit Winston-Salem
336.728.4211
Marcheta@visitwinstonsalem.com

Casey Hough
Marketing & Media Manager
Visit Winston-Salem
336.728.4217
casey@visitwinstonsalem.com

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